Another bis … Thus, in order to shop online, consumers have to take a risk with their privacy (Atkinson et al., 2007). The number of people grocery shopping less than five minutes from their home has more than doubled over the last 20 years, increasing from 17% in 1980 to 42% in 2006. (1999). To attract customers to shop online, e-tailers and marketers offer discounts to the customers. In the past, The Theory of Reasoned Action (TRA) and The Theory of Planned Behaviour (TPB) have been used excessively to predict the different types of behavior. As contested by Oppenheim and Ward (2006), the current primary reason people shop over the internet is the convenience. Sample Argumentative Essay on Online Shopping versus In-Store Shopping We do not share your personal information with any company or person. online shopping behavior. Sometimes, large online shopping sites offer store comparison. Essay on E-Commerce: Electronic commerce, commonly known as e-commerce, is the … Moreover, a report by Jupiter Media Metrix showed consumers age 50 and above consisted of 16 percent of new online shoppers in the USA (Tedeschi, 2002). Company Registration No: 4964706. On the other hand, fraud and security concerns and privacy concerns are drawbacks of the online shopping channel. The consumer is not able to monitor the level of security when he is revealing personal data on the internet. Age has been seen to reduce the perception of the risk factor. Additionally, George (2002) contends that an individual is more likely to adopt online shopping if it is a socially accepted behavior, that is subjective norms also play an important role in the acceptance of online shopping. You can buy whatever you want even at 3 a. m. in the morning. There are many advantages of online shopping; this is the reason why online stores are a booming business today. There are many advantages of online shopping; this is the reason why online stores are a booming business today. The initial adopter of online shopping could well be categorised as being the young generation (Sorce, 2005; Perotti, 2005). Resultantly, given physical inspection is impossible, the potential of online is greatly dependant on interaction issues with computers (Hoque and Lohse, 1999; Griffith et al., 2001). Mahmood et al. Furthermore, Yu and Wu’s (2007) study found that “subjective norm is positively related to the intention to shop online.”. Therefore, the online purchase intention is higher in mature consumers as they find fewer risks associated with online shopping. Therefore, if online shopping is a socially desirable behaviour, a person is more likely to shop electronically (George, 2002). Online shopping can be perceived as a two-sided coin. Online shopping has become a popular shopping method ever since the internet has declared a takeover. A study in the year 2000 in the USA showed 60 percent of the online shoppers were women (Sorce, 2005; Perotti 2005). Design and Implementation of E-Commerce Site for Online Shopping 10 4.0 ONLINE SHOPPING APPLICATION: Anyone can view Online Shopping portal and available products, but every user must login by his/her Username and password in order to purchase or order products. The satisfaction gained after the first time experience with online shopping is positively associated with intentions to adopt the technology, both directly and indirectly, by way of its impact on attitude (Oliver, 1980; Oliver and Swan, 1989a). Online shopping is a new technology that has been created along with the development of the Internet. Sometimes, large online shopping sites offer store comparison. Consequently, for the sake of this project, the TAM amongst others has been adopted to assess the online shopping behavior of customers in Mauritius. from a seller without an intermediary service over the Internet. It is yet to understand what factors influence online shopping decision process. up. Another advantage of online shopping is the abundance of information and reviews on products which are available on the internet. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. After the purchase is done, there is the “payment process”. Furthermore, every time a person uses his credit card on the internet, there is an identity theft risk associated with it. Conducting business over the internet is simply visiting specific websites, also referred to as surfing the web, for online shopping or business related matters. The newspaper may be an obvious industry that has changed drastically with the new development of technology, but the retail industry can also be seen as constantly changing and being affected by technology. As a matter fact, shopping online is a new way for people to go shopping. Disadvantages of Online Shopping.According to Wikipedia (2004), online shopping is the process consumers go through to pay for products or services over the internet. (2000) found that customer lifestyles directly and indirectly affect the customers’ buying behavior on the internet. If a system or technology is very difficult or complex to use, it will not be likely be used if an alternative method already exists. *You can also browse our support articles here >. From an economic point of view, lifestyle indicates how individuals assign their income and expenditures. íëÂ ÔBÛ Therefore, I think this is definitely a positive trend and the popularity of online shopping is likely to continue. There are some people who can buy malwares, install them on online stores and then use them to steal banking credentials of customers. It is found suitable by many people who think it has many benefits. Internet allows quick and easy access to large volume of information. One is shopping online, another is shopping at the real shop. 1. This will interest price sensitive consumers/shoppers. §ÒUó Þ$RmãR§³XÕR\#Í² âºE)>tÉ"Î¥ÈdÙ ßaOëÍ:7S°~èJ¬¨±st4_Ô¨j¦SÔX°2óÅåÐI4æ[Î°ö6úz\ãbn:CÆ(¶n¨éÐc 2õÚ&VOA9©ËaüC½Ê5iæíów×Öo½DóðWJ×`ómWk¶]ç?M&%^n Ä GÍ8ª@|&Ö¡SUtY(PE%ïvª0Ó. nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. Disadvantages of Online Shopping. Shopping has always been a fun activity from the early days. 24th Apr 2017 However, these theories have had little success where prediction of technology acceptance is concerned. Furthermore, the reason behind the consumer’s purchase also is important. Some people prefer to shop online especially because it removes the need for personal contact and interaction with salesperson and other customers (Curran et al., 2003; Dabholkar and Bagozzi, 2002; Polatoglu and Ekin, 2001; Sathye, 1999; Davis et al., 1992). Unregistered members can register by navigating to registration page. Essay on E-Commerce: Scope, Importance, Advantages and Limitations! Hoffman et al. A customer is not bound to specific locations or opening times anymore. We're here to answer any questions you have about our services. A web site is useful if it delivers services to a customer but not if the customers’ delivery expectations are not met (Barnes and Vidgen, 2000). If a consumer is in need for a special item which is not available in traditional stores and markets, he can consider online shopping as a way to fulfill his needs (Wolfinbarger and Gilly, 2001). Adams et al., 1992; Agarwal and Prasad, 1999; Gefen and Keil, 1998; Gefen and Straub, 1997; Hendrickson et al., 1993; Igbaria et al., 1995; Subramanian, 1994), including e-commerce adoption (Gefen and Straub, 2000). The literature provides background information about how to go about the research. Essays Related to Online Shopping. Advantages of online shopping: Online shopping is accessible round the clock. You can choose from a wider variety of things available for you to shop which may not be available in the local brick and mortar stores. Ã2Çíc~ÒHñ d #Å%±×#Çz~XêJ¶qHTá¸ZCý&Ùo»Í4ZRy6Y.ßµ,Ã;Î(æKg0ÒaíûÙP W#¨ÿ]!«5Ð@£ºUfS The factors determining acceptance of online shopping are related to the TAM model and some other elements. No plagiarism, guaranteed! Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Examining the different factors that affect technology acceptance generally, will help to better understand the acceptance of online shopping. Do you have a 2:1 degree or higher? Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. Study for free with our range of university lectures! E-commerce is now the backbone for business growth and Business to Consumer e-commerce has paved the way for online shopping in the late 1990s. Social pressure has the possibility to have an impact on the behavior of people to shop online or not. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The demographic variables such as income, education, gender and age were found to have an impact on the decision of whether to buy online in a study conducted by Bellman et al. Essay on E-Commerce: Electronic commerce, commonly known as e-commerce, is the … 1 Back Land: I am doing an e-commerce online store call ruhionline. Internet allows the possibility to deal with many different vendors simultaneously and rapidly switch vendors and suppliers without causing much disturbance. Hollensen (2004) alleges that the internet has developed into the “new” distribution channel. There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. However, there is an argument that online shopping will become more popular than traditional shopping in the future. Nowadays, many women are working and managing household chores and shopping is becoming a bit of a challenge. He can shop for products or services at any time and place given he has connection to the internet. While shopping online is convenient and fun, there are disadvantages of online shopping. They are usually computer literate, own computers and have internet connections. However, if there is any kind of limitations or the payment procedures are too complicated, the consumer can search for another product within the same website or choose to leave the shopping store for another website. As stated by Bellenger (1980), price sensitive shoppers view low prices as a very big incentive. Experience refers to how much the user has been exposed to a given technology. ONLINE SHOPPING. Essays Related to Online shopping. Consumers with high incomes tend to shop online more than lower income households. The Online Shopping Experience. cosmetic is vital for both ladies and gents. c) THE ADVANTAGES AND DISADVANTAGES Online shopping has become a popular shopping method ever since the internet has declared a takeover. Unlike the traditional shopping of going out to, online shopping is the purchasing of goods through the internet from another person selling to someone buying. It alleges that intentional behavior is primarily determined by both the attitudes adopted by potential customers toward performing the act and what people will think about them (social norms/subjective norms). From there on, the online shopper can either decide to search for another product or move forward to the next step. Online shopping. Essay on E-Commerce: Scope, Importance, Advantages and Limitations! To attract customers to shop online, e-tailers and marketers offer discounts to the customers. cosmetic is vital for both ladies and gents. This is not an example of the work written by professional essay … Know the cons of online shopping to realize the benefits of shopping at a traditional store. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. They have the ability to attack specific accounts and transfer stolen funds to their accounts. Online shopping is a big problem that you can't know when would you receive the products, and you started to worried about it. The process of online shopping may be defined as when consumers decide to use the internet to shop. Such behaviors include fake photos and misleading descriptions, sale of fake or defective products, failure of the vendor to deliver merchandise or even failure to deliver in a timely manner and sending something of less economic worth than advertised. Research predicting intentions to use online shopping behaviour has frequently used TAM (Vijayasarathy, 2004). (2005) confirm a significant link between talking about online shopping with friends and intention to shop online. Online shopping saves money. Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. However, Venkatesh and Davis (2000) associated the above two factors of TAM and concluded that ease of use has a direct effect on perceived usefulness and behavioural intention. Users may continue using e-commerce service if they consider it useful, even if they may be dissatisfied with their prior use (Bhattacherjee, 2001b).
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